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Digital Marketing Strategy

In this post, you will know how to create a Digital Marketing Strategy: An Integrated Approach To Online Marketing, Social media, SEO, email marketing, and Ads are mainly used for the digital marketing of the business, so it is very important for you to understand this as well.

In today’s digital world, people are spending more time online on the internet, so now it has become necessary that you also bring your business online and grow it, and for this, it is very important to know digital marketing strategy.

Digital Marketing Strategy

Make A Goal

Before leaving the house, you set a goal for where you want to go, such as college, office, or school. Similarly, before doing digital marketing, you have to set your goals, such as how much website traffic in the next month or one year, and Want followers and leads.

  • You can use the SMART method to set your goals,

SMART Stands For

  1. Specific
  2. Measurable
  3. Attainable
  4. Relevant
  5. Can be completed on time (Timely Goal)

Understand the current digital marketing goals

If you are already using any digital marketing method, then you have to make sure how much you benefited from it, it will help you to know The best marketing channel.

First of all, you have to understand your main marketing channel like:

Search Engine Optimization, Social Media Marketing, Content Marketing, Email Marketing & PPC Ads.

You have to understand the digital marketing channel mentioned above which one is bringing you the most leads or business and you have to focus the most on whatever marketing channel is bringing the most business.

Understand the Digital Sales Funnel

When a new customer buys your product several times after seeing the product, this entire journey is called a sales funnel. In order to properly complete the sales funnel i.e. the journey of a stranger buying your product, you have to complete some important steps of Digital Marketing as mentioned below.

Make The Customer Aware

To tell new customers about your product, you have to make them aware of the product, that is, give information. You can use Google Ads or Facebook Ads to make the customer aware.

Raise interest

After making the customer aware of your product, now tell such things about your product so that their interest starts increasing in your product, like what is there in your product which is not in the same product of others.

Engage The Customer

Now once the customer is interested in your product, you have to keep them engaged by giving them more content or information so that they will know more about your product.

Ask To Buy

Once the customer gathers more information about your product, then they feel like buying your product and at the same time, you have to give some discount or offer using an Ad or email so that they buy your product.

The four steps mentioned above are called the sales funnel, in which you sell your product by giving different information to your customer at each step.

  • Keep in mind that you do not have to sell the wrong product, by doing this your customers will not come to you again.

Create A Content Plan

Once you have all the information mentioned above, then you have to plan the content, that is, what should you do with your content? How much? and how? It has to be considered and then using that content you will pass the customer through the sales funnel.

You will have to do many things in your content strategy such as:

  1. You need to create a keyword strategy
  2. A content calendar has to be made: This will keep your long-term goals very clear and you will be well aware of the time to publish, list of keywords, and topics.
  3. You need to plan what kind of post to post on which social media.
  1. You have to engage your customer by using CTA and Widgets so that you can solve their problem
  2. Once your content is ready, you have to make your marketing journey easier by using digital marketing automation tools.
  3. Analyze the Result
    Once you start using your sales funnel, then you have to analyze many things like how your customers are interacting with your content. How are you progressing toward your goal?
All this information will help you to understand what you are doing right and what you are doing wrong so that you can complete digital marketing even better.

You can know about all the important things mentioned below by using analytics software:

  • How many clicks are converting and why?
  • Is there a point where you are losing customers and how can you fix it?
  • What’s going well and what’s not?

You have to keep looking in the market that which new tool can be useful for you and whatever you are.

Digital Marketing Strategy: An Integrated Approach To Online Marketing

Online Advertisement is such a Marketing Strategy where the Internet is used as a medium to get website traffic. Using Online Advertising, Advertisers can reach their Targeted Customers in the right way.

As we know that now the door is online and in such a situation, if a brand has to make its product accessible to the people, then the best way is Online Promotion.

Most people in India do not believe in online things, so it is very important to have complete knowledge about Online Marketing. By displaying things online, it can easily reach more people and those who need those things can also reach them by searching online about them. That’s why the importance of online marketing has increased a lot in recent times.

Since the 1990s, Internet started hoa tha or the number of people using internet has increased in a huge amount, due to which there has been an exponential increase of online advertising or online marketing. And at the same time, it is gradually increasing its expansion in small and big organizations as well. Which is also known as Online Marketing or Internet Marketing or Advertising.


Q 1. Is there a career in digital marketing?
Ans: As the business is going online the career option in digital marketing is increasing a lot so making a career in digital marketing can be a right decision.
Q 2. How to earn money from digital marketing?
Ans: You can earn money in digital marketing by doing things like blogging, video editing, and content writing.

Read More:- Benefits of Digital Marketing Course




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